Does the company have defined the total “value” as the company wants to be known for?

example:

We want to offer our core customers (defined as men aged 30-50 years, with an income between 500 and 700 thousand Kroner, and who have a higher education, is employed as a decision maker, is mobile, and driving more than 30 thousand kilometers per year, and who are interested in engineering), an On-The-Move experience per. category with a focus on quality before price.

Our target group (with the above CVP) must always find a compedittativet offering that is fresh and healthy

This was a definition of the company’s CVP of fast food category.

If your company haven’t made ​​this analysis and this has crystal clear picture of the individual product groups or categories –  I can help.

Retail optimization can be divided into several phases

On the following pages illustrate the physical “make-over” and appears in a new and more logical group location (shown as colors)

The idea is that the customer and the seller will be easier to navigate the store and the customer is led past the cross selling products which experience should be offered to customers as part of the total purchase.