CVP – Customer Value Proposition

Have the company defined the total “value” as the company wants to be known for?

I hope so.!

All companies, no matter which size size or industry, needs a strategy. To form this strategy you need to understand the market, strengths, weaknesses, opportunities and challenges, and understand and determine what is your advantage and dis advantage.

Furthermore you need to understand long-term impact and directions for your products and categories.

Once you have these issues clear, you need to have a CVP for each category. What, how, and in which size way are you going to succeed.

If your company haven’t made ​​this analysis and has this crystal clear picture of the individual product groups or categories –  I can help.