Does the company have defined the total “value” as the company wants to be known for?

example:

We want to offer our core customers (defined as men aged 30-50 years, with an income between 500 and 700 thousand Kroner, and who have a higher education, is employed as a decision maker, is mobile, and driving more than 30 thousand kilometers per year, and who are interested in engineering), an On-The-Move experience per. category with a focus on quality before price.

Our target group (with the above CVP) must always find a compedittativet offering that is fresh and healthy

This was a definition of the company’s CVP of fast food category.

If your company haven’t made ​​this analysis and this has crystal clear picture of the individual product groups or categories –  I can help.