It is of course extremely important that the shop layout is optimized so that the customer quickly and easily find what he came for, but at the same time looks at other products or godds that the costumer may need or want.
Often the saltes staff are busy and do not always have the time or energy to do a needs analysis when the customer check out.
…Did you remember this, and perhaps that …..
It is therefore important that the customer is led around the relevant complementary items and articles (cross selling) the customer may forget and come home without.
Results
I have completed major projects with very positive results where DG increased by up to 2% and sales also increased 1-2% just by rearranging furniture and product groups.