{"id":82,"date":"2013-10-14T08:15:05","date_gmt":"2013-10-14T08:15:05","guid":{"rendered":"http:\/\/www.larshecht.dk\/uk\/?page_id=82"},"modified":"2013-10-14T08:15:05","modified_gmt":"2013-10-14T08:15:05","slug":"principles-in-shop-layout","status":"publish","type":"page","link":"https:\/\/larshecht.dk\/index.php\/services\/retail-optimizing\/principles-in-shop-layout\/","title":{"rendered":"Principles in shop layout"},"content":{"rendered":"<p>Nothing is black \/ white, but here you see a purpose defined diagram for this particular type of business (small shop special trade &#8211; retail).<\/p>\n<p>The idea is that the customer upon arrival &#8220;re-set&#8217; his compass inside the entrance &#8211; that is, stop and try to grasp the overall offer.<\/p>\n<p>The consumer will often seek staff and will look for the counter.<\/p>\n<p>Is the staff busy, the customer will look for products in the category as he approaches, and then go to that area.<\/p>\n<p>When a main-product is chosen, the customer proceeds to check-out.<\/p>\n<p>It is important that cross-selling\/up-selling\/outlet\/sale-products are exposed on the way to check-out, so that the customer easily spots other products they might need for the job. I makes up selling more easy to the sales staff as a positive side effect, as they are reminded as well \ud83d\ude42<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.larshecht.dk\/uk\/wp-content\/uploads\/2013\/10\/butik.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-85 aligncenter\" alt=\"butik\" src=\"http:\/\/www.larshecht.dk\/uk\/wp-content\/uploads\/2013\/10\/butik-300x201.png\" width=\"300\" height=\"201\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nothing is black \/ white, but here you see a purpose defined diagram for this particular type of business (small shop special trade &#8211; retail). The idea is that the customer upon arrival &#8220;re-set&#8217; his compass inside the entrance &#8211; &hellip; <a href=\"https:\/\/larshecht.dk\/index.php\/services\/retail-optimizing\/principles-in-shop-layout\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":78,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-82","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/larshecht.dk\/index.php\/wp-json\/wp\/v2\/pages\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/larshecht.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/larshecht.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/larshecht.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/larshecht.dk\/index.php\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":0,"href":"https:\/\/larshecht.dk\/index.php\/wp-json\/wp\/v2\/pages\/82\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/larshecht.dk\/index.php\/wp-json\/wp\/v2\/pages\/78"}],"wp:attachment":[{"href":"https:\/\/larshecht.dk\/index.php\/wp-json\/wp\/v2\/media?parent=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}